According to the recent report submitted by CEO of Android Apps Alex Ahlud, the average cost to develop a mobile app is $6,453, and with few more features, the cost can easily cross $150,000. Whenever a company plan for such significant investments it is always recommended to follow some standardizing approach to achieve success. Here in this article, we are discussing four important guiding rules to lunch a very successful mobile app.
1. Always Define Success:
If you are someone (well, all of us are) looking for real success in the mobile app world, then you must know what progress is for you. Most mobile apps services providers run a whole question and answers session to determine what they want from the mobile app.
Money is not always the top priority of launching a mobile app, because generally, the aim is to provide a reliable solution to a genuine problem. It is one of the most valuable questions to be answered before the app run on a user device.
For example, a mobile app developed for the finance organization, it success probably ranked with the number of downloads it gets, or the number of starts it receives from the user, or the satisfaction level user share regarding the app instead of earning money, why? Because the company launched it to comfort their users and the app is strictly linked to enterprise users not for general public then how money can enter in the game.
That is why it is always recommended to know what exactly success means to you or the client.
2. Social Media is the New Power:
People only know things when they hear or see them persistently. Social media is the most potent tool for reaching masses. Always prefer pre-launching and plan it using great PR and media campaigning.
Use the power of social media and hint people with some attractive features. Recently this trend has been followed by companies immensely; companies spend equal time and resources on pre-launch and launch events.
For example, take Photobooth a picture editing tool that took Twitter by storm before launching the real app. The brand name become word or talk of millions globally and when the app launched it got millions of download in the very first week. Isn’t it successful, everything just got better when you plan the pre-launch event?
3. Use Content Power:
No one can deny the power of words; people love reading good content, but remember, content is not just words. Images are also part of the content, so use the power of content. Share blog posts, press releases, website copy, email marketing and social media content. They all are potent sources to share about the app, and it will help people to get connected to the app. Create content that suits to the mobile apps requirements as well as the user itself.
4. Play the Video:
People love watching videos, everyday Billions of videos are watched by millions, so use videos to share meaningful content and feature of the app with the user. It will help you build a strong bond with the client.