Introduction:
The world of search engine optimization practices today are totally alien to practices that were carried out a decade ago. Latest and frequent updates from mega search engines like Google keep the experts on their toes all the time.
Entrepreneurs operating in complex markets like UAE have to ensure that they are on top and watching all that what’s happening in this domain. SEO services Dubai oriented practices have entered the elite zones so as to provide their clients with improved reach and greater visibility on SERPs.
Let’s have look at the practices then and today so that we can understand what exactly is required from one today when it comes to dominate the ranks:
Past Practices:
Keyword Targeting:
Target oriented Keywords:
The nature of keywords shortlisted then used to be very specific and were mainly based on their high search volumes.
Design and Search Engine Optimization treated separately:
Trends then used to follow approaches where On-Page user experience and usability were treated in post SEO passion.
Situation Today:
Wide Ranging Keywords targeting
Keywords known for greater conversions are targeted today. The idea is to focus more on the intent and information obtained from Pay-Per-Click (PPC) conversions.
It is the number priority today!
In an event where a website is poor when it comes to user engagement, amplifying the average time spent by users on site may help in reducing the bounce rate.
Title tags must not be overlooked as they still will require robust optimization techniques.
Quick Facts:
Mobile devices were not treated as a hot element during the initial SEO phases.
Site speed and load time was not treated as a concern until 2011.
Think tablets and Smartphones, it’s all about how responsive your approach is today.
Website loading time today plays a crucial role when it comes to user’s and SERPs rankings.
SEO and corporate identity can be classified as integral parts of one another. The focus is on amplifying the brand image. The better the reach, the improved will be the client awareness and confidence levels.
Following are some core elements that shall not be overlooked if the idea is to rule the latest market proceedings in a grand passion:
Logo: It must be unique and relevant.
Colors: Not just any colours; choose those that are industry specific.
Space around logo: Keep it neat and adequate.
Size: Things must be visible.
Web Usage: Your ultimate partner to brand success.
Images: Must be high resolution and indulging.
Email Templates: Must have the ability to keep the readers involved.
Tone Voice: Use a unique tone for all your brand marketing write-ups.
Fonts: Keep the visibility and style flow intact throughout.