Some people including me believe that we cannot forecast the future trends without digging up the past events. So let’s wear the spectacles that will take us to the previous year and see review the events that marked the evolution of Google.
Here is what started in the last year or was about to start and surely will continue to stand out in 2017 and the years to come by. Dubai as one of the leading IT destinations in the world is looking eagerly towards these changes that are to be seen.
Mobile indexing:-
Mobile only trend is the one that Google is really emphasizing on. It is an inevitable change that we are already seeing towards the mobile indexing, which is purely dedicated to force a change from desktop to mobile.
Any SEO agency Dubai will give you an idea on how much this is going to benefit the ecommerce sector.
Albeit links:-
Albeit links will still be needed for rankings. Entity, predictive, and personalized search will be the factors on which investigative efforts from Google will be devoted.
And it seems logical too of we consider the devices which are used for personal uses like mobile and home devices.
Voice search:-
This particular reason will create the voice search as the next level for overall search mainly because of Bing is using another business strategy quite different to Google. So Bing might come up as a competitive factor in this area.
Machine and deep learning:-
The machine and deep learning has been used as the default in every facet of Google search. This trend continued since John Giannandrea became the Senior Vice President of Search at Google.
So it is obvious that it will be in practice even more in 2017 and with specific algorithms.
Local search in mobiles:-
It is clear that the local search will be high in the mobile only world. It seems to be a strategic reason for the test that are seen in the local and also for an update like Possum.
Focus on video/image:-
The attaining of startups like the EyeFluence and MoodStock gives an idea that Google will focus more on video/images marketing. It is also because YouTube is having a tough time when it comes to competing with Facebook, on videos/images and their monetization.
Shift to mobile from desktop:-
Now that the mobile first indexing is 100% clear the SEO agency Dubai and experts all over the world will start prioritizing mobile instead of desktop which was done for the most part of 18 years previously.