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  • Writer's pictureNetasha Adams

Oversimplifying Or Complicating: The Idea Behind A Logo


Many a times, people complicate certain things more than they are supposed to be. For example, if someone asks what happiness is, some people will come up with long answers about what things constitute of happiness, but how it would not last, etc. Some individuals will simply answer it is acceptance and contentment. And it is in fact, acceptance and contentment with whatever the situation that you are in and a firm belief that just as bad times come, so do good ones.

Similarly, one could question what makes up a company? The longer, and more complicated, the answer is good leadership, good management, hired experts, time and money saving techniques, etc. The simpler, shorter answer would be customer satisfaction.

Logo Design Dubai

Now what lies at the base of customer satisfaction? Consumers want good quality products that are efficient and within their range and add convenience to their lives. If your product is good enough, your customers will keep coming back to you.

But, the way to a successful business? Consistency and reliability. No matter what or where they are, people instantly recognize the big yellow M on the red background as McDonald’s and it is a stable factor in any part of the world. Now what would inspire all these images in the head of a customer? The first thing that they see, which is the name and the logo of a company.

For this reason, logos are extremely important and UAE logo designer in Dubai offers some interesting insight into logo designing for a company. The heart and soul of a company should be reflected in the first glance or introduction, which are the logo and the name.

What do people associate with company names? They associate their experiences with it. This is why it is so important for your company to have a unique name and a logo alongside whatever service or product you market. Once you have that factor, your company will stand out. Also, a logo and name reflect your brand philosophy and start representing the reason for your company’s existence hence, they become the backbone of customer satisfaction.

Logo design company discusses these perspectives and how to best market your services using just your logo. Research shows that people associate with images more than words and this is the philosophy behind symbols and logos. Once you have this base covered, you have set the stepping stones for success.

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